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Pacific News

Pac Ave Records release will benefit Santa Rosa-area fire victims

"Rose Gold: Songs for Sonoma" is CD by students for students
Apr 16, 2018

Pac Ave Records, University of the Pacific's student-run record label, on April 13 released "Rose Gold: Songs for Sonoma," a compilation album comprised of performances by student artists, that will benefit victims of October's fires in Sonoma County, including a Pac Ave artist.

"The fact that Pac Ave chose to dedicate the proceeds of this record to my hometown is something that means a lot to me," said Connor Devlin, a Pacific Music Industry student and Sonoma County native whose family home was destroyed in the blaze. "I think it really shows a great deal of love from the school, Pac Ave, and all the people who came together to make the album possible."

Devlin was one of two students from the Conservatory of Music who lost their homes to the October fires.

More than 30 Pacific students helped create the new album, from musicians to sound engineers to Pac Ave Records' 11-member staff and three faculty coaches.

"We decided early on that we wanted this album to feel like a community effort," sophomore Joey Tan said. "There's so much talent on this campus. We loved the idea of giving student musicians the chance to pay homage to their greatest influences."

The nine artists appearing on the CD were each matched by Pac Ave members with a Grammy song of the year from the past decade, including tracks such as "Royals," "Rehab," and "Hello." Proceeds from the sale of the CD will be donated directly to benefit those students affected by the Santa Rosa fires through the Santa Rosa Junior College Fire Relief Fund.

"The charity receiving the proceeds will distribute the funds to students who need to purchase school supplies and necessities like backpacks, bicycles or books lost in the fires," said Olivia Valentino, Pac Ave's marketing coordinator.

The decision to donate the proceeds of "Rose Gold: Songs for Sonoma" to those affected by the Santa Rosa fires was a unanimous decision made by the Pac Ave staff in fall 2017 just after the tragic fires hit.

This is the sixth release by Pac Ave Records since it was founded in 2012.

Anyone interested in supporting the project can donate to the crowdfunding efforts directly through the Indiegogo page for "Rose Gold: Songs for Sonoma" ( Contributors will be rewarded with various benefits ranging from a download and sticker to a private house concert for a $1,000 contribution. "Rose Gold" was released on CD, as well as on iTunes, Amazon and CD Baby for digital download.

A series of local gigs in the San Joaquin County region are being booked by Pac Ave staff to showcase "Rose Gold" artists and increase awareness for the students helping students fundraising efforts. Keep an eye on the label's Facebook and Instagram pages to learn about upcoming shows and special events.

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