Melissa Davies
Assistant Professor and Co-Chair of Health, Exercise, and Sport Sciences

Office Hours
Main Gym, Office 206
Education
PhD, University of Northern Colorado, 2014
MS, California University of Pennsylvania, 2010
BS, California University of Pennsylvania, 2008
Teaching Philosophy
I believe that knowledge is best created through building on my own lived experiences and through the experiences of others. I intend on generating knowledge in the classroom through meaningful discussion and application of content to real world scenarios. Students should be free to think, to question, to reflect, and to interact with ideas, objects, and others in order to construct meaning (Brooks & Brooks, 1999). This freedom to open up and share ideas in the classroom requires a certain rapport between professor and students, as well as among students.
The field of Sport Management is dynamic and largely applied. Lessons, therefore, cannot come simply from textbooks, but should also include real-world career preparation through the introduction of current journals, networking opportunities, as well as a variety of social media platforms through which students can engage and learn from current industry practice.
Scholarly Interest
Motivation: Exploring the relationships between various antecedents to behaviors including the impact of the motivational climate, predictors of self-determined motivation, and fostering basic need satisfaction within sport participation.
Consumer behavior: Understanding the relationship between brand associations, such as brand personality and consumer involvement. -Technology in sport: Exploring the role that technology plays in the fan experience, by considering how the second-screen consumption of sport is changing the way fans engage.
Technology in sport: Exploring the role that technology plays in the fan experience, by considering how the second-screen consumption of sport is changing the way fans engage.
HESP 100-Introduction to Research
HESP 139-Sport and Exercise Psychology
HESP 167-Introduction to Sport Management
HESP 171-Sport Finance & Economics
HESP 174-Sport Marketing & Promotions
HESP 274-Sport Marketing & Consumer Behavior