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Benerd College
For Degree and Credentialing: 209.946.2683 For Professional Development: 209.946.2424 For Sacramento Programs: 916.340.6155

3601 Pacific Ave. Stockton, CA 95211
3200 Fifth Ave. Sacramento, CA 95817

Analytics Executive Workshop

Analytics Executive Workshop

The Masters of Science in Analytics and the Center for Professional and Continuing Education

Analytics Executive Workshop | San Francisco, CA
February 23-24, 2016


Analytics is one of the most important and exciting topics in business today. The analysis of Big Data has the potential for unprecedented business impact and like all high-value assets, it is imperative that business leaders understand how to harness this potential efficiently, legally and ethically.

The Importance of Analytics for Business Leaders

The University of the Pacific's Analytics Executive Workshop is a 2-day highly interactive event packed with top analytics experts, practitioners, and business thought leaders. Through real-life exercises and discussions, including problem definition, analysis and interpretation you will learn how data analytics can help you achieve your key business objectives. You will also learn how to build and manage an analytics organization as well as explore your responsibilities as a business executive around the legal and ethical use of data.

Topics and Speakers
Some of the main topics and speakers in this 2-day executive workshop include:

The Internet of Everything & Big Data and
Analytics Overview
Rick Hurtley
Rick Hutley
Program Director, Clinical Professor of Analytics at University of the Pacific
An Industry Analytics Case Study: Deep Learning

 Dr. Alok Aggarwal

Dr. Alok Aggarwal
Chairman and Chief Data Scientist Scry Analytics

Data Security

Sheila Jordan

Sheila Jordan
Chief Information Officer, Symantec, Corp.

IT Implications


Piyush Bhargava
Chief Architect for Data Architecture & Innovation, Cisco

Building an Analytics Team


Jeremy Welland
Head of People Analytics, Pandora Radio

Defining a Good Analytics, How to Interpret the Results and Data Visualization

Mike Williamson

Mike Williamson
Clinical Professor of Analytics at University of the Pacific

Legal and Regulatory Considerations and Privacy

Robert Brownstone

Robert Brownstone
Technology & eDiscovery Counsel and EIM Group Chair at Fenwick & West LLP

Ethics of Big Data

Rick Hurtley

Rick Hutley
Program Director, Clinical Professor of Analytics at University of the Pacific

Who should attend this workshop?
The workshop focuses on educating business leaders and executives from all divisions of a company on the potential for using data analytics to achieve business outcomes in an appropriate and safe manner. Those leaders responsible for data-centric functions such as marketing, finance, sales, etc. will find this workshop especially useful.

The Master of Science in Analytics
While this workshop focuses on educating business leaders and executive on analytics, our Master of Science in Analytics is designed to develop the critical Data Scientist talent pool your company will need. Together these two closely linked, but complimentary programs will ensure that your company has the skills it will need to succeed in the burgeoning data era. Click here to learn more about our MS in Analytics.

DAY 1: February 23, 2015

9:00 am Introductions Professor Rick Hutley
9:30 am The Internet of Everything & Big Data
  • The evolution of the Internet era 
  • The implications of 'connecting everything' 
  • The economic impact Industry case studies
Professor Rick Hutley
11:00 am Analytics Overview
  • What is Big Data and how is it different
  • The Analytics framework (reporting -- prescriptive) 
  • The Analytic process (Problem definition -- Analysis à Interpretation & Action) 
  • The different types of analytics (models, machine learning, etc.)
Professor Rick Hutley
12:00 pm Lunch
1:00 pm Defining a Good Analytics Problem
  • What makes a good Analytics question
  • What kinds of things can Analytics do - what questions can be answered
  • What types of questions make poor Analytics candidates
  • How to state the questions to be answered
  • How to measure the successfulness of an Analytics project
Professor Mike Williamson
2:00 pm How to Interpret the Results
  • Understand the provenance of the data
  • Understand the completeness & size of the data
  • What questions to ask
Professor Mike Williamson
3:00 pm Data Visualization
  • The importance of visualization
  • What graphs do and don't tell you
  • Lies, damn lies and statistics
Professor Mike Williamson
4:00 pm Exercise - Analytics Case Study analysis
  • What was the real question being addressed 
  • How good / bad was the data
  • What challenges did the Data Science team experience: How could management have helped them achieve a better/faster results  
  • How good where to reported insights: Were the visualizations used the most effective
  • What would you do with these insights
  • What business decisions could you make
  • What other insights might you ask for next  
Professor Mike Williamson
5:00 pm Summary

DAY 2: February 24, 2015

9:00 am Building an Analytics Team

Composition of an Analytics Team
  • What skill sets are needed (DB, Stats, Visual, ML etc..)
  • The role of domain experts
  • Organizational structure 
  • Tools required (AWS, Tableau etc..) 
Recruiting, Motivating and Retaining an Analytics team
  • What makes Data Scientists tick (variety, flexibility...) 
  • Metrics 
  • Where can you find Data Scientists
  • How do you attract them 
  • Remuneration (what is the market paying..._) 
  • What makes a Data Scientist 'stay' (beyond money)
  • How do you avoid the 'brain drain'
Professor Jeremy Welland
10:00 am IT Implications
  • How big is Big Data
  • What do we capture, keep and ignore 
  • What data exist in the public domain 
  • How much storage will we require
  • What does Cloud Computing / XaaS mean to my business 
  • What technologies and tools will we need
  • Will we need new IT skills and working practices
Piyush Bhargava
11:30 am Data Security
  • The exposure of Billions of connected things 
  • Big Data storage and retention policies 
  • Securing your data
  • Detecting anomalies and intrusions
  • Preparing for the inevitable (because you will get hacked one day...)
Sheila Jordan
12:30 Lunch
1:30 pm Legal & Regulatory Compliance / Privacy

Data protection legislation 
  • The US Freedom of Information Act 
  • The European Data Protection Act 
Regulatory Examples regarding data access and retention 
  • Sarbanes Oxley 
Robert Brownstone
3:00 pm Ethics of Big Data
  • What is ethical in your industry
  • How to encode ethics into your policies 
  • How to instill ethics into your culture
Professor Rick Hutley
4:00 pm An Industry Analytics case study:
Deep Learning & experience with IBM's Watson
Alok Aggarwal
Speakers Bio

Executive Speakers:

Rick Hutley
 | Program Director, Clinical Professor of Analytics at University of the Pacific

Rick Hurtley
Our Program Director, Rick Hutley, is a highly seasoned Information and Communications Technologist (ICT) with a visionary outlook balanced with a practical sense of execution. With 28 years in the telecommunications / IT industry, a former CIO of a global Service Provider, and 14 years of executive consulting experience to the C-suites of the largest corporations in the world as the Vice President of Innovation at Cisco Systems. Rick is highly experienced in driving business outcomes through the effective use of technology and data. For the last five years, he has been assisting major global corporations with their adoption of the Internet of Everything, including Big Data and Analytics..  

Sheila Jordan | Chief Information Officer of Symantec

Sheila JordanSheila Jordan has been the Chief Information Officer of Symantec Corporation since February 18, 2014 and serves as its Senior Vice President. Ms. Jordan also has held leadership roles at The Walt Disney Company and Martin Marietta. She joined Cisco in 2005, assuming increasing leadership responsibilities within the organization, playing a key role in Cisco's corporate governance by co-charing the Communications and Collaboration board, and Workforce Experience board. Ms. Jordan serves as a Director for NextSpace. She serves as a Member of Advisory Board at SnapLogic, Inc. She is a frequent speaker about collaboration, mobility, Bring Your Own Device (BYOD) issues and women's leadership. She is recognized internally at Cisco with the 2010 Executive Sponsor Catalyst award for her leadership and commitment in development successful relationships with customers, including several Fortune 100 companies. She is named by CIO magazine as "One to Watch" in 2011. Ms. Jordan received her Bachelor of Arts degree in accounting from the University of Central Florida and her Master of Business Administration degree from the Florida Institute of Technology.

Dr. Alok Aggarwal | Chairman and Chief Data Scientist Scry Analytics

 Dr. Alok Aggarwal Dr. Alok Aggarwal received his B. Tech. from IIT Delhi in 1980 in Electrical Engineering and his Ph. D. from Johns Hopkins University in Electrical Engineering and Computer Science in 1984, after which he joined IBM's T. J. Watson Research Center in New York. Since then, he has published 95 research articles and has been granted eight patents from the US Patents and Trademark Office. During 1984 and 1993, he also won two innovation awards from IBM. Furthermore, during 1984 and 1996, Dr. Aggarwal served as a program chairman for a number of conferences, including Symposium on Theory of Computing, Foundations of Computer Science, and Symposium on Computational Geometry. He also served as a Chairperson of the IEEE Computer Society's Technical Committee on Mathematical Foundations of Computing and was on the editorial boards of SIAM Journal of Computing, Algorithmica, and Journal of Symbolic Computation. Finally, during the fall of 1988 and 1989, he was on sabbatical from IBM and taught two courses at the Massachusetts Institute of Technology (MIT) and supervised two Ph.D. students.

Piyush Bhargava | Chief Architect for Data Architecture & Innovation, Cisco

Piyush Bhargava is Distinguished IT Engineer, Cisco IT.Piyush Bhargava is Distinguished IT Engineer, Cisco IT. He serves as Chief Architect for Data Architecture & Innovation. His charter includes accelerating innovation in IT to find new ways of harnessing value from data, building foundation for big data technologies and working with IT & Business on incorporating intelligence in the workflow. Piyush holds BS in Computer from IIT Roorkee and MS in Computer Science from Iowa State University.

Mike WilliamsonMike Williamson | Clinical Professor Analytics at University of the Pacific

Dr. Williamson earned his Ph.D. at the University of California, Berkeley in Electrical Engineering and spent much of his early career in the advanced electronics industry where he worked in the fields of lithography, plasma etching, semiconductor process integration, and semiconductor engineering. He infused experimental design and advanced statistical modeling and machine learning techniques into all of his work, including his time at Texas Instruments, Intel, and a number of Silicon Valley start-ups. Since 2010 he has been wholly focused on applying data science techniques to areas such as biotechnology and web services, where he developed solutions such as self-sustaining quality metric predictions, continuing to work in the fields of statistics, and machine learning. His data science focus at Google and Imperium (a Google acquisition) focused on spam and abuse prevention as well as secret question and answer account recovery methods, data mining algorithms to identify malevolent IP addresses, and data visualization techniques.


Jeremy Welland, Ph.D. | Head of People Analytics, Pandora Radio

Welland is the head of people analytics at Pandora and envisions a future where he helps unleash the limitless potential of extraordinary talent who are on a path seeking career-defining greatness: people data and insight shine a giant spotlight on this path. Previously, Welland served as the head of data analytics at Pacific Gas and Electric Co. During his seven-year tenure there, he led several teams, including the human performance team in the Office of the President; the workforce planning, analytics and employee survey research teams in human resources; and the smart energy measurement and evaluation team in customer marketing insights. As a former director of organizational effectiveness at the human capital consulting firm Towers Watson, Welland led global employee engagement research projects which linked people metrics to customer and financial outcomes.

Robert Brownstone | Technology & eDiscovery Counsel and Chair of the Electronic-Information- Management (EIM) Group at Fenwick & West LLP  

Robert Brownstone
The Electronic-Information- Management (EIM) Group at Fenwick & West LLP, is 300+ attorney Silicon-Valley-based law firm specializing in providing comprehensive services to prominent technology and life sciences clients. A hybrid lawyer/technologist, Mr. Brownstone advises clients on retention/destruction policies and protocols, electronic discovery, EIM, information-security, data-privacy and social-media risks and rewards.

A lawyer for almost thirty years, he is now in his second decade as a nationwide advisor, conference-chair, speaker, writer and press resource on a variety of electronic information topics. In addition to authoring the blog, each year since 2009 Mr. Brownstone has taught Electronic Discovery Law & Process classes at multiple law schools around the country. He is a member of three state bars and of the National Employment Law Institute (NELI) Advisory Board.

Mr. Brownstone graduated magna cum laude from Brooklyn Law School in 1986 and received his B.A. from Swarthmore College in English Literature and Political Science in 1982.

Executive Workshop Location:
San Francisco CampusUniversity of the Pacific | San Francisco Campus
155 Fifth Street, San Francisco, California 9410

The workshop will be held at the universities brand new campus at 155 Fifth Street in the heart of downtown San Francisco. The campus features state-of-the-art learning environments, numerous conference rooms fully equipped with the latest video conferencing technologies and comfortable communal spaces.
The campus is conveniently located close to all major public transportation options, including BART, Muni and CalTrain.

Hotel Information:
InterContinental Hotel
888 Howard St
San Francisco, CA 94103

Click to Reserve a Room now
Call 1.888.811.4273

Inter Continental Hotel Stunning 32 storey views and modern elegance come together at this San Francisco luxury hotel overlooking the Bay Area. Impressive in every detail, Luce, our Michelin-rated restaurant serves New American Cuisine that's a gastronomic delight. Floor-to-ceiling windows let light flood into luxury suites and 10 spa treatment rooms offer an urban retreat. The hotel is located in San Francisco's downtown district, with the city's finest museums and upscale shopping within walking distance.

The Pickwick Hotel
85 5th Street
San Francisco, CA 94103

Click to Reserve a Room now
Call 1.415.423.0878

Pickwick Hotel The Pickwick Hotel San Francisco features neo­gothic architecture and a seven-story corner sign, creating a film­noir feel with a twist of modern luxury in the lobby and guest rooms. Guests at The Pickwick Hotel San Francisco are only a short distance from some of San Francisco's most popular attractions including Union Square, the Westfield Mall, Powell Street, Mint Plaza, Yerba Buena Gardens, the Ferry Building, San Francisco's Museum of Modern Art, The Apple Store, Metreon, numerous restaurants, and so much more. In the heart of it all, the Pickwick Hotel San Francisco is a boutique hotel with updated rooms and a rich history. Stay for the charm, location, free wifi and updated rooms and leave with a little piece of San Francisco history.

Need Immediate Assistance
Contact The Center for Professional and Continuing Education
Kyle Harkness, Associate Director of Programs at:
209.946.2424 or fill out the form below:

Fill out my online form.

Analytics Executive Workshop Registration Information

For Individuals

For Businesses

Early registration Fee (Before December 1, 2015)Regular Registration FeeLate Registration (After January 15, 2016)Group Registration Fee
$2,599 $2,849 $2,999 10% Off (2+ from same organization)
Pacific Alumni Receive Additional 15% Off Pacific Alumni Receive Additional 10% Off Pacific Alumni Receive Additional 5% Off

Please call the Center for Professional and Continuing Education 209.946.2424 for alumni or group discounts.

All registration cancellation and refund requests must be submitted in writing. A full refund will be given for requests received up to and including January 15, 2016. A refund of the conference fee, minus a $75 administrative fee, will be given for requests received between January 16 and January 31, 2016. No refunds will be given for requests received after February 1, 2016. Please submit all requests to Kyle Harkness at Anyone who is registered but cannot attend may send a substitute. Refunds will not be given for no-shows.

Consent to Use Photographic Images
Registration and attendance at, or participation in, University of the Pacific meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees' image or voice in photographs, videotapes, electronic reproductions, and audiotapes of such events and activities during the workshop.

Click to Register!

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