Ad Copywriting for the New Media

When was the last time you logged onto Facebook without seeing an advertisement? How can you differentiate yourself from everybody else out there? With vast amounts of information at your fingertips, the internet has fundamentally changed the way that people and businesses advertise. Developing skills for effective communication and online creativity are essential to reaching customers in an extremely competitive environment.  

Format: Online | Self-paced
Academic Units: 1 or 2
Prerequisite: None
Course Code(s): XCOM 044 51 (1 unit)  |  XCOM 044 52 (2 units)
Course Cost: $140 (1 unit)  |  $280 (2 units)
Course Date:/Time: Online  |  Open Enrollment
Instructor: Alan Ray