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Cynthia Firey Eakin, PhD
Associate Dean and Associate Professor of Accounting
Eberhardt School of Business
3601 Pacific Avenue
Weber Hall Suite 208
Stockton, CA 95211


Albert Huang, PhD
Professor of Information Systems and Business Analytics
Eberhardt School of Business
3601 Pacific Avenue
Weber Hall Suite 209-D
Stockton, California 95211

Bachelor of Science in Business Administration with a Concentration in Business Analytics

Business Analytics is an exciting interdisciplinary field that addresses how information technology can be used to help organizations in our increasingly data-rich world. The business analytics curriculum at the Eberhardt School of Business (ESB) focuses on both tools and methodologies. It combines theory and applications with real-world projects and industry data.

With a concentration in Business Analytics, you will learn topics about data management, data analysis theories and methods, and advanced analytics tools. You will solve hands-on business problems in the Business Analytics laboratory. You will also be encouraged to select a focus area (accounting, finance, marketing, management, etc.) to conduct in-depth or industry-specific analysis.

With the help of the ESB Career Management Center, Business Analytics students will compete for credit-bearing internship opportunities with companies across industry sectors located in the Central Valley, San Francisco Bay Area, and Silicon Valley.

Experiential Learning

Experiential learning provides immersive experiences that develop students’ professional skills and networks to serve as a bridge to their careers. Pacific Business Analytics students gain experiential learning through required internships, immersive class assignments with business organizations and a Business Analytics study abroad program. Students also have the opportunity to volunteer for events, visit companies and network with alumni throughout their time in the Business Analytics concentration.


Pacific students in the Business Analytics concentration benefit from close working relationships with dedicated and passionate professors. Our distinguished faculty members are firmly engaged in the business analytics industry and provide students with exceptional opportunities for experiential learning.


The business analytics concentration in the Eberhardt School of Business prepares you with the tools and techniques you need to succeed in an increasingly data-driven business world. Through the below coursework, you will be equipped to collect, evaluate and use data to help businesses become smarter, more strategic and better stewards of their resources.

  • COMP 61 Introduction to Programming for Data Science
  • BUSI 137 Database Management
  • BUSI 146 Advanced Business Analytics
  • BUSI 150 Business Analytics Project
  • Select one from:
    • BUSI 163 International Financial Management
    • BUSI 165 International Marketing
    • BUSI 169 International Management
    • BUSI 178 International Commercial Law