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Peter J. Schroeder, EdD
Associate Professor of Sport Management
Eberhardt School of Business
3601 Pacific Avenue
Weber Hall Room 207C
Stockton, CA 95211


Cynthia Firey Eakin, PhD
Associate Dean and Associate Professor of Accounting
Eberhardt School of Business
3601 Pacific Avenue
Weber Hall Suite 208
Stockton, CA 95211

Bachelor of Science in Business Administration with a Concentration in Sport Management

Each week, millions of fans attend professional, college and amateur sporting events across the country. The Super Bowl, Olympics, and World Cup are consistently the most-watched events on television. North American sports revenues are estimated to top $75 billion in 2020.

Sport also is an industry on the cutting edge of change and innovation. Teams in search of a competitive edge are pioneering the use of data analysis. Leagues are leveraging integrated marketing technologies to attract and retain fans. Manufacturers continuously develop new equipment to improve sport performance and safety.

The sport management concentration in the Eberhardt School of Business prepares students to succeed in this dynamic business environment. The curriculum evolves in response to three tenets—the standards set by the Council on Sport Management Accreditation, strategies used by practitioners in the field, and the emerging research by Pacific’s faculty.

Experiential Learning

Experiential learning provides immersive experiences that develop students' professional skills and networks to serve as a bridge to their careers. Pacific sport management students gain experiential learning through required internships, immersive class assignments with sport organizations and a sport-specific study abroad program. Students also have the opportunity to volunteer for events, visit stadiums and network with alumni throughout their time in the sport management concentration.


Students in the Sport Management Concentration benefit from close working relationships with dedicated and passionate professors. Our distinguished faculty members are firmly engaged in the sport industry and provide students with exceptional opportunities for experiential learning.


As the only AACSB-accredited Business School at an NCAA Division I in California with a Sport Management Concentration, Pacific provides a contemporary curriculum and multiple experiential learning opportunities.


The Eberhardt School of Business offers intellectually challenging coursework that emphasizes the skills employers value most, such as teamwork, communication skills, problem-solving, and ethics. The sport management program goes beyond this curriculum to apply these business principles to the unique demands of the sport industry. Courses offered:

  • BUSI 106 Sport Analytics
  • BUSI 127 Sport Economics & Finance
  • BUSI 144 Sport Marketing & Promotions
  • BUSI 176 Managing Sport Enterprises
  • BUSI 177 Sport Event and Facilities Management
  • BUSI 187 Sport Management Internship

Representative Employers

Adidas-Korea | Denver University Rec Sports | Endeavor | Enterprise Events Group | Golden State Warriors | Haverford College Athletics | Indian Wells Tennis Garden | In-Shape Fitness Clubs | Miami Open & Hard Rock Stadium | National Football League | Oakland A’s | Princeton University Rec Sports | Sacramento Kings | San Diego Padres | San Diego State Aztecs | San Francisco Giants | San Francisco State Athletics | San Jose Earthquakes | San Jose Sharks | Santa Clara Broncos | Special Olympics of Northern California | Special Olympics of Southern California | Stanford Cardinal | Stockton Heat | Stockton Kings | Stockton Ports