Marketing Essentials
This introduction to digital marketing course introduces concepts and best practices for digital marketing strategy, implementation and executional considerations. This class provides an overall understanding of the most relevant digital channels and platforms in today's online environment. You will complete the course with a comprehensive knowledge of and some hands-on experiences with how to develop an integrated digital marketing strategy.
Format: Online | Self-paced
Course Date:/Time: Open Enrollment
Academic Units: 1
Prerequisite: None
Course Code: XWFS 107
Course Cost: $300
